WHY CHOOSE LAREKA

Company Overview
Close-up of a precision BTB25 Chocolate packaging machine with metal components, rollers, screws, and adjustment knobs.

Lareka started in the early 1900s as technical department of Willem II cigars. A few years later, Willem II wished for Lareka to become independent and to focus mainly on development, manufacturing and overhauling of packaging machines. 

Although this was a growing industry, we noticed that more and more questions started to come in from craft chocolate makers and bean-to-bar chocolatiers looking for a machine that was easy to operate and maintain and that would allow them to switch between different bar sizes. To such questions we always had to say that it is not possible as overhauled industrial machines require extended technical expertise and do not allow manufacturers to quickly switch between size sets. This is when we came up with the Lareka BTB25!

The BTB25 was the response of Lareka to the rise of artisan and bean-to-bar makers: a low-volume, high mix chocolate packaging machine. The BTB25 is versatile, adaptive, user-friendly and delivers premium packaging. 

A hand holding a chocolate bar wrapped in a band wrap packaging style labeled 'LAREKA' with gold edges, with several more similarly packaged items on a beige surface in the background.
Line drawing of a flame with a check mark, heart, positive signs, and an upward arrow, representing keeping up with trends.

This is lareka

RESPONDING TO TRENDS

Trends create opportunities and our packaging solutions enable you to take advantage of these opportunities. Our developments are based on popular trends in chocolate and packaging. We responded to the rise of artisanal bean to bar producers with our ‘low volume, high mix’ packaging line: two machines specifically aimed at the packaging requirements of this new wave of chocolate makers.

Line drawing of a lightbulb with rays emitting from it on a black background representing innovation.

INNOVATIVE

In 2019, 15% of our turnover was invested in R&D. In our field of business, it is of key importance to keep investing in research and development of new and improved packaging methods, technology and equipment. Because of this, we can respond to packaging trends the way we do.

Line drawing of the Earth with an airplane flying around it and a package above it, symbolizing global shipping or travel.

EXPORT-ORIENTED

Lareka has been 'taking care of confectionery' all over the world for over 25 years. In the past years, sales outside of the Netherlands accounted for 90-95% of turnover, 40% of turnover came from exports outside of Europe.

We are based in europe’s smartest region.

Lareka is connected to the metropolitan region Brainport Eindhoven - Europe's leading innovative region. Within this region, companies, knowledge institutes, research organizations and government bodies jointly participate in development. As a result, Lareka is always on top of the latest technological developments and benefits from quality distribution channels within this region.

Five red Napolitains chocolate bars with the title 'Brainport Eindhoven' and the word 'Region' below, arranged on a white surface.
Map highlighting airports, seaports, and brainports in the Netherlands connected by lines, including Airport Amsterdam, Seaport Rotterdam, and Brainport Eindhoven highlighting that Lareka is based within the Brainport region.